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Welde

Label Design Food & Beverage

Pepper Pils is an all organic craft beer brewed by the renowned German family brewery Welde and Himburgs Braukunstkeller. But it is not allowed to be called ‘beer’. Why? Because of the German Law of Purity. The brewers don’t agree and asked for a provocative design approach: hot, cheeky and eye-catching, to promote their demand for a new law to define rather natural and organic ingredients for a beer. A delicately illustrated pepper plant refers to the organic ingredients, and a punky pink spices things up!