Virvelle’s New Identity for People and Growth

Studiogusto supported Virvelle through a transformation journey that reshaped its visual and narrative identity. Virvelle is an Italian Benefit Corporation active in corporate training and professional development, committed to empowering people and organisations through knowledge. This transformation is rooted in the core of the company — its commitment to individual growth — and translates Virvelle’s values, energy and vision into a clearer, more recognizable and contemporary expressive ecosystem.

Crafting a Visual Language that Communicates Energy and Trust

The identity refresh introduces a brighter chromatic universe designed to convey dynamism, openness and movement.Colors, compositions and visual weights were refined to enhance clarity and coherence across the brand’s ecosystem, ensuring expressive continuity throughout corporate materials, training content and project storytelling.

Shaping a Narrative that Connects People, Skills and Growth

In parallel, Studiogusto defined a more engaging and motivational tone of voice, able to reflect the spirit of Virvelle: a brand that believes in human potential and in the strength of shared knowledge. The new website’s language is designed to guide professionals, companies and students through clear, positive and action-oriented messages.

This vision is reflected in a digital environment designed to feel more fluid, welcoming and aligned with Virvelle’s renewed identity.

A Distinctive Visual Signature

Completing the system, three-dimensional elements enter the visual universe as a contemporary signature of the brand. Soft, modular forms accompany both digital and physical applications, contributing to a sense of coherence and recognizability across all touchpoints.
Through this rework, Virvelle presents itself with renewed maturity: an identity ready to support the growth of the brand and of the people who shape it, telling its evolution — and its commitment to training and consultancy — with clarity and modernity.