Altitude
Gucci
Web
A New Dimension of Weather
Gucci Altitude transforms a simple forecast into an immersive journey. Designed as an interactive digital environment, the widget captures real-time weather data for each location through dedicated APIs, ensuring that every experience is always current, always alive.
From the present moment to the next three days, weather becomes a narrative layer — the starting point for a dynamic dialogue between place, climate and style.
Landscapes in Motion
Each destination reveals its own atmospheric personality through a bespoke 3D model, crafted on the real planimetry of the selected location.
Transitions unfold in WebGL with cinematic fluidity, guiding the user through environments that shift with the sky: Cloudy, Rainy, Snowy, Sunny, Thunderstorm, Variable.
A digital choreography where nature sets the scene and technology shapes the experience.
Style Guided by the Elements
The catalogue becomes intelligent.
Products appear in a curated, ever-changing rotation, suggested according to the local weather and the data of the selected destination. Nothing is static.
Each visit offers a new composition — an editorial approach to product discovery, shaped by the climate and elevated by Gucci’s distinctive aesthetic.
The widget is not just a tool, but a touchpoint.A space that encourages exploration through gestures, transitions and a dedicated gallery that allows every product to be observed more closely. An invitation to interact, to linger, to experience Gucci Altitude as a living, breathing ecosystem where design, technology and weather converge into an elevated digital ritual.
Gucci Altitude redefines the dialogue between brand and user.
Weather becomes a storyteller, motion becomes design, and each element contributes to a seamless system that enriches the brand experience. A project that merges craftsmanship and innovation, transforming meteorology into a new aesthetic language — precise, poetic and unmistakably Gucci.
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