The language of contemporary elegance.
Anne-Marie Barton
Art Direction
Font Design
Editorial Design
Web
Rooted in Refinement.
Our collaboration with Anne Marie Barton was born from the desire to express a timeless and deeply rooted aesthetic.
The new visual and digital language of AMB Design translates her philosophy into an elegant, tactile system — where typography, texture and tone weave a coherent, sensory narrative.
An identity grounded in materiality, yet fluent in the language of contemporary elegance.
A Signature of Character and Grace
The AMB logotype was reimagined as a sculptural signature — an intertwining of initials that conveys both strength and grace.
Custom-crafted from a high-contrast serif typeface, the mark balances power and femininity, precision and softness.
Within its measured proportions lies Anne Marie Barton’s essence: a designer who unites instinct, material and vision in perfect harmony.
The Palette of Place
The colour palette draws inspiration from the warm, muted landscapes of Utah — sand, stone, wood and light.
A refined gradient of beige and brown evokes grounding, warmth and intimacy, complemented by timeless, understated typography.
Each visual choice mirrors the bond between land and sensibility, between comfort and authenticity.
The new website was conceived as an extension of the brand’s tactile experience. A fluid, quiet space built on light and material, where navigation becomes a gesture and visual rhythm guides the visitor through a story of balance and presence.
Every detail — from the essential copy to the gentle pace of the interface — digitally translates AMB’s philosophy: to create beauty that can be felt.
The Mark of a Vision
From paper to web, from a fabric label to a digital signature, every element of AMB Design’s identity serves as a mark of authenticity and care.
The entire system conveys coherence, tactility and a sense of belonging that mirrors Anne Marie Barton’s vision: to transform every space into an experience of harmony between material and soul.
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