Art Direction
Editorial Design
The most authentic taste, coming right from the heart of the earth. Farchioni Wines trusted Studiogusto with the creation of the labels for its bio wines collection.
After a deep research and analysis on datas and markets connected not only to the natural characteristic of the wines, in particular their bio production aspects, but also to the selling points imagined by Farchioni Wines, our work was meant to impress the target and the client with something that was never done before for a collection of products like these.
While many competitors choose the traditional road, we created a line of labels that talks multiple languages embracing all the senses.
A distintive tactile experience, and visuals that evoke the beauty of the earth and the different layers of stones that lay beneath the winery. A journey through design, colors, and special finishings that bring the authentic feeling of a natural element to a more contemporary vision.
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