Borgobrufa
Borgobrufa
Art Direction
Social Media Management
Production
An Oasis of Refined Intimacy
Borgobrufa is a retreat in Umbria, shaped around a quiet idea of luxury: landscape, wellness and taste held within an intimate pace.
The work began by bringing the resort’s many facets into focus, ensuring every expression could feel part of the same world rather than a collection of separate messages.
A unified communication system was built through shared guidelines, shaping social as a consistent editorial presence and translating the experience into an emotional video.
Four Pillars, One Presence
Social communication was shaped as an ongoing editorial presence — designed to feel consistent across posts, formats and seasons, without leaning on overt promotional codes.
Content direction was anchored to four pillars — Oasis, Relax, Gourmet, Privacy — used as a compass for pacing, framing and subject choice, so the experience emerges through cues rather than explanations.
A language built to sustain desirability over time, and to support a natural progression from first interest to booking intent.
An Ecosystem, Held Together
Borgobrufa’s world extends beyond a single touchpoint: wellness, taste, landscape and hospitality coexist as one experience, expressed through different moments and spaces.
Communication was designed to keep this ecosystem legible and coherent — allowing dedicated experiences to emerge without fragmenting the brand’s voice. Suites and Elementi Fine Dining are referenced as part of the same universe, each with its own focus, yet aligned in tone and pace.
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