Borgobrufa Suites
Borgobrufa
Social Media Management
Production
Web
Shaping the Language of Private Retreat
Borgobrufa’s Suites are designed as private worlds — where warmth, water and silence become part of the stay.
Set above the Umbrian hills near Perugia, they offer a rare kind of retreat: uninterrupted time, discreet comfort, and wellness that never needs to leave the room.
Our work aligned social communication, an emotional video, and a dedicated Suites website — shaping a single experience across touchpoints.
A Single Voice Across Channels
Borgobrufa is made of many expressions — atmosphere, hospitality, and the intimate dimension of its Suites. Communication was centralised into one narrative, built to hold these layers together with clarity.
Shared guidelines set the tone across channels, turning social communication into an editorial presence: consistent, recognisable, and quietly refined.
A unified system designed to elevate desirability and support a natural passage from inspiration to reservation.
A Dedicated Suites Website
The website was conceived as a quiet, immersive environment where imagery, space and hierarchy let the atmosphere lead — a digital threshold that feels calm, intentional, and unforced.
The navigation sets a measured route through the experience, introducing the two Suites, and gradually unfolding place, wellness and the resort’s distinctive rituals.
A restrained design built on pauses and cadence, shaped to mirror the same sense of discretion and comfort that defines the stay — where time slows down, and every detail feels considered.
Social as a Curated Cadence
Social communication was shaped into a continuous signature — a language meant to hold Borgobrufa together across posts, formats and seasons, without slipping into loud promotional codes.
Content choices were oriented by four pillars — Oasis, Relax, Gourmet, Privacy — and expressed through suggestion: landscape and open air, gestures of care, warm water and spa moments, ingredients and dishes, intimacy and service.
A presence designed to heighten desire and make the next step feel natural — quietly, consistently, unmistakably.
A Unified Vision
Social direction, emotional video, and the dedicated Suites website now operate as one coherent system: consistent in tone, paced with intention, and built to carry Borgobrufa’s identity across touchpoints without relying on overt promotional codes.
Shared guidelines hold everything together, so the experience feels continuous — from first encounter to booking intent — and the brand remains unmistakable in every detail.
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