Credits De Papel



Credits De Papel is a project by Publicis (Concept, Strategy, and Art Direction) developed for Netflix Italia.

The global streaming service decided to thank the users for the affection shown through all the seasons of the acclaimed series Money Heist (La Casa de Papel) creating a very immersive micro-digital experience.

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On the occasion of the release of the last episodes of the series on the Italian network, Publicis launched the campaign "Credits De Papel" to engage the fans and make them register for an extra special episode: a video including their credits and Berlin's cameo, speaking Italian, to gift all of them, one by one.

As a technological partner, Studiogusto developed the structure that allowed the live coding of each user's video, and also curated the UI/UX Design and Frontend.

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