WOTD - CSS Design Awards
SOTD - Awwwards
HM - Awwwards
DEV - Awwwards
Over its 10 years of history, Henge has stood out as a benchmark for the entire high-end interior design world.
Henge® is a contemporary brand that develops furniture and interiors with a view to highlighting research on materials.
We express the beauty that Henge creates by giving life to ideas, words, images, videos and digital assets
Henge loves Made-in-Italy and heightened contrasts, through stylish design and the traditional skill of our artisan masters. Studiogusto, since 2011, has been working on Brand positioning and image through the design and strategic use of communication tools shared with the management: Copywriting, Digital Development, Video, Editorial, Social Media and BTL.
A story full of stories.
We attempt to represent the brand through a simple language which is able to empathically describe the stylistic features of each product and their corresponding creation processes. Our productions accompany and support the brand in its positioning journey on an international level, showing clients the magic essence of experimentation and material research. We talk about places, exceptional raw materials, people and Made in Italy.
The representation of the brand's universe is enriched through the constant publication of catalogues, books, limited edition booklets, special collections and custom invitations. Last but not least H-life, the digital and paper magazine produced entirely by Studiogusto. A true house organ which offers constant updates on Henge's world, connects the various stakeholders and unveils news and insights through emotional stories.
A digital universe rich in content and functional information which has the objective of giving users, both professional and non-professional design lovers, a unique experience of the brand, its materials and its collections. A digital window wide open on Henge's world where access to products is always immediate thanks to a dedicated menu, present in the header of each section.
The Milano Design Week is the most important event in the design world, therefore we thought of something special for the launch of Henge's latest collection. A WebGL landing page dedicated to all the events and news presented during the MDW, which transforms the invitations received by each guest with 3D technology
The digital strategy has grown into numerous activities, leading us to focus on the development of new formats for social media and to support all of the brand's digital activities (Email marketing, Data building, Lead). The creativity of each content has been processed in order to maximise performance based on media objectives and therefore developed into content which is able to efficiently support all of the digital touch points.