The taste of your authentic selves
Misura
Art Direction
Web
Social Media Management
Production
Our work consists in creating an overall communication with many different activities, aiming at making the brand a lovable companion of the everyday, and to embrace the uniqueness and personal taste of every fan.
The long lasting collaboration with Misura keeps evolving and finding new paths for the growth of the brand, leader and pioneer of food and wellness. Every year we develop a new strategy that explores Misura target and aficionados, as well as creating health culture for an engaged community.
A vision of a universe starting from a single, ordinary family: this was Tutti I Mondi Di Misura the key concept of the 2022 strategy.
Families are as different and unique as the people who are part of them. Different stories, personalities, identities, choices and food tastes, kept together with care, affection, and understanding. Photo and video shoots, lovable and relatable characters, comics bringing their life in 2D: a fun, enjoyable and always changing universe collecting all the Misura worlds.
The social media management and campaigning for Misura consists in an accurate and broad plan with the contents purposely produced for Facebook, Instagram and Pinterest. Using all the native tools and more, the all round social strategy makes this one of the main access to the brand community, values and projects.
The bridge between social media and website: M-Magazine is Misura’s ultimate digital collector.
In 2022, we introduced M-Magazine: a digital magazine making Misura website a place where to meet, discover and enjoy interesting focuses, like stories, recipes, and interviews on common topics of the daily life.
Every photo and video pursue an idea of fulfillment: it may be through the relatable stories of the Tutti I Mondi Di Misura family, or through colorful and tasty pictures of products and recipes. The production follows the need of creating a sense of lifestyle connected to the values of a love brand, rich in positive feelings but also deeply rooted in the ordinary reality of everyone.
With the growing interest in environmental issues and the need to give the users clear indications of the brand impact, we developed a side strategy over the years called A Misura d’Ambiente. A Misura d’Ambiente is an umbrella section for different contents, like A Misura di Due Ruote, and where to find information about the many actions the brand takes on to spread a positive and sustainable behavior. In 2022 we also developed and launched Green Jumper, the entertaining game by Misura that allows to play and get to know more about environmental issues.
Since 2017, it is a still growing project that linked the brand with the sports world through the casting of testimonials like the Italian ski champion Marta Bassino, a collaboration that consolidated an all-round idea of taste and well-being.
The web experience we designed for Misura aims to make it the easiest to reach the focus part of the website.
Products and information about them, articles, news, are all directly accessible through a precise system of labels and tags. The highlights in the homepage allow an overview of all the contents of the website, featuring smooth animations and colorful parallax effects of the nicest and healthiest ingredients to make life better. The products section offers a smart way to navigate through the many items, divided into different collections and easy to reach thanks to the tags, which create different orders to make it as quick as possible.
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