Gucci Altitude: A Digital Landscape Shaped by Weather

Gucci has entrusted Studiogusto with the development of Altitude, a digital project conceived by the Maison in collaboration with HEAD and presented through ambassador Jannik Sinner. The initiative stems from the desire to elevate a traditionally functional tool — weather forecasting — into a refined, narrative-driven experience capable of connecting people with the brand’s identity, aesthetic vision and winter sport attitude.

Gucci Altitude reimagines the perception of weather information: natural elements, shifting conditions and three-dimensional landscapes become active components of a journey that continuously transforms. The digital environments draw inspiration from iconic winter destinations, translated into scenarios that reflect both the visual essence of these places and the brand’s aesthetic sensibility. Weather is not merely data, but a guiding principle shaping moods, atmospheres and the selection of technical garments from the collection, curated according to the conditions of five emblematic ski and winter lifestyle locations.

For Studiogusto, this project offered a space of dialogue between creativity and technology, where the Maison’s visual tradition meets a digital language capable of expressing its values with coherence and depth. Through a fluid visual environment, harmonious transitions and an adaptive product presentation, Altitude moves beyond the notion of an informational platform to become an editorial narrative open to discovery.

This project reaffirms Studiogusto’s commitment to contributing to the development of digital visions where innovation, identity and cultural value converge. Altitude is part of a broader path that sees the agency collaborating with distinguished Italian and international brands, with the aim of shaping contemporary experiences that connect people and brands through advanced digital expressions.

Visit the experience