DDAW - Digital Design Award
WOTD - CSS Design Awards
FOTD - Fwa
SOTD - Awwwards
HM - Awwwards
DDAY - Digital Design Award
DEV - Awwwards
We designed a new digital identity for Sterling SPA, the international company always improving the pharmaceutical research as well as the production of steroids for the medicinal industry.
The concept involves color, space and sound design to translate into an abstract dimension science-rooted concepts with a creative and contemporary twist. The digital project promotes the new brand identity: we summed up the entire Sterling universe in an interactive user-friendly path, combining the use of 3D to color to build consistent scenarios able to represent fully the creative vision of the client.
The ambition of the brand allowed us to experiment innovative solutions concerning the UI design and the whole UX development.
The result went far beyond the expectations, meeting approval and being praised by the pharmaceutical field players, so much that Sterling decided to dedicate an event in New York to the launch of the new website. The project ambient sound became the official soundtrack of the brand!
We decided to represent the scientific offer of the brand with innovation and contemporary taste, using the low-poly 3D illustration to describe the production fields; also the institutional contents telling Sterling’s DNA have been styled into a modern structure using parallax and horizontal scroll.