Farchioni S.p.A.
Farchioni
Art Direction
UX/UI Design
Web
E-commerce Integration
One digital language, shaped around three different Farchioni brands
Farchioni is a family of brands rooted in the same culture, yet shaped by very different products, audiences and stories.
For Terre de la Custodia, Mastri Birrai Umbri and Olio Farchioni, Studiogusto designed and developed three digital experiences starting from a shared idea: creating a coherent digital language, able to strengthen the relationship between the brands without compromising their individual identities.
The challenge was to think beyond three separate websites and build one digital foundation, flexible enough to speak the language of wine, beer and olive oil, while keeping each experience distinctive and relevant to its audience.
One core, different worlds
At the heart of the project is a single design system.
A common framework of components, behaviours and interaction principles was created to establish consistency across Farchioni’s digital presence and provide a solid foundation for its evolution over time.
From this shared core, each website developed its own character through different content architectures, visual choices and user journeys, allowing Terre de la Custodia, Mastri Birrai Umbri and Olio Farchioni to express their individual worlds while remaining visibly connected to the same family.
Designed to adapt
Sharing a system does not mean creating identical experiences.
Wine calls for discovery, territory and storytelling. Craft beer introduces a more dynamic culture built around production, experimentation and conviviality. Olive oil brings together heritage, traceability, product knowledge and the value of an agricultural supply chain.
The design system was therefore conceived as an adaptable language rather than a fixed template: a set of rules able to change rhythm, hierarchy and visual expression according to the specific needs of each brand.
One shared language, multiple expressions.
A solid infrastructure built to evolve
Behind the three websites is a shared technological infrastructure, designed to provide an efficient, solid and scalable foundation for future developments, and to grow together with Farchioni and its brands.
Shopify was integrated into all three websites, connecting the brand and editorial experience with e-commerce and creating a more direct path from product discovery to purchase.
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